Buyers nowadays want to have more control over their destiny. They love how the Internet makes it faster and easier for them to answer or solve their questions or problems. They don’t want to be force-fed sales pitches. Ten million monthly searches on Google is more than proof that people want their independence. They also listen to each other on social media and review sites.
Usual outbound marketing methods imparting one general message to all are now less and less effective. Everybody’s skipping video commercials, blocking ads in their browsers, and junking marketing emails. With inbound marketing, more tangible and targeted outcomes can be achieved.
If you have a huge budget, outbound marketing may sound right for you. Billboards, print ads, TV ads – all these can get so expensive yet none of them offer any guarantees in terms of ROI. When you buy enough ads and launch enough campaigns, you will surely grab attention. But whether that attention comes from your intended audience or not, is a different story.
Inbound marketing, on the other hand, requires smart and lean strategies that let you attract customers without forcing anything upon them. Instead of simply imposing your message, you are also educating your audience. It doesn’t matter if you have a small marketing budget or you’re looking to cut costs. Your costs will still be considerably lower compared to an equivalent outbound campaign. In fact, with so many free or inexpensive platforms out there, you can even jumpstart your inbound campaign for almost nothing.
Facebook and Twitter are two perfect examples, and for your blogging and SEO needs, WordPress is also free. Marketing software companies also offer some of their products for free, and they are always good for those who are starting out. With all the almost free, if not totally free, tools you can use today, it’s easy to understand why inbound marketing is the wise way to go.
With inbound marketing being cost-effective, better ROI opportunities are automatically available for you, but that’s not where it ends. By gather information from your audience and prospects, inbound marketing helps you make better decisions, including distributing your time accordingly across different types of activities.
With an inbound data campaign, you can effectively crunch your numbers as well as optimize your efforts. From the time people land on your website up to the moment of conversion, you can see and analyze each and every step of your campaign.
You will see people’s reactions at every phase of their consumer journey, and you can test various methods to see which one is most effective.